Let’s count this page as my resume.
Deputy Director of Social Platforms
Kamala Harris for President
2024
Strategized and managed daily social content for the @KamalaHarris accounts, leveraging a comprehensive content calendar optimized per platform. Served as the final approver before posts went live. Over 107 days and approximately 7,500 posts, grew net-new followers by 17.2 million and generated 9.3 billion impressions across platforms.
Captured on-the-ground vertical content for Vice President Kamala Harris at key campaign events, including her first official presidential rally, the Harris-Walz rally, and the final rally of the Midwest tour. Content was featured across the @KamalaHarris and @KamalaHQ accounts.
Led project management for content planning, rapid response initiatives, and policy rollouts, ensuring seamless approval workflows and consistent alignment with the campaign’s mission and the Vice President’s voice.
Managed and mentored a team of four, including two content associates and two platform managers, supporting their content creation and professional development.
Crafted high-impact copy and consulted on social media strategy for key surrogate accounts, including Douglas Emhoff, Tim Walz, Barack and Michelle Obama, Joe Biden, and other influential figures.
Deputy Digital Director & Designer
David Trone for U.S. Senate
2023 - 2024
Directed and aided the creation of a diverse range of content, including: social graphics, animations, videos, merchandise, literature, copy and more. Managed social accounts and coordinated with other teams to produce recap posts. Coordinated content capture (photos, A&B-roll, iPhone content) at events, and ensured proper content bank labeling for easy retrieval. Oversaw setup and teardown for filming sessions.
Led a team of 6, adhering to a MOCHA structure for streamlined workflows, ensuring timely delivery of digital assets while maintaining a
two-day content buffer. Organized content pitch meetings and compiled strategy ideas for approval. Managed personal daily design assignments while also tracking project progress through regular check-ins and digital calls.
Revitalized the brand by expanding brand guidelines with a new logo, color scheme, secondary fonts, and other design elements. Templated designs in Canva for team to use during rapid response including our debate night and election day. Pitched and managed new merch designs, scripts for digital filming, and new content stream ideas.
Maintained a strong online presence by posting 7-8 times daily across all platforms in accordance with our editorial calendar. Actively monitored channels for real-time content opportunities -- ensuring high engagement and relevance. Handled content approvals, staying attuned to feedback and maintaining consistent brand messaging.
Creative Lead
Charles Booker for U.S. Senate
2022
Developed and maintained campaign’s creative aesthetic for a consistent and compelling brand message.
Designed daily social media content for over 440K followers, resulting in increased engagement and followership.
Produced campaign literature, including 115,000 pieces distributed across Kentucky, three digital display ad campaigns, merchandise, campaign
posters, coalition logos, and more.
Captured compelling photos of candidate and supporters, adding a personal and authentic touch to the campaign’s visual identity.
Graphic Designer
Kismet Marketing
2022
Designed graphics for diverse media platforms including social media, print, digital display, and direct mail.
Strategized and executed cross-platform digital campaigns for multiple clients.
Aided in creative direction for a client’s successful re-brand launch, while facilitating communication between client and company for creative edits.
Graphic Designer
Zipie, Inc.
2021 - 2022
Served as primary Designer and acting Creative Director for over 15 clients, delivering social, print and digital display content on a weekly cycle. Developed branding standards for clients to streamline design process.
Digital Content Manager
University of Kentucky
2020 - 2021
Designed graphics for social media, print, advertisements, and digital signage for multiple campus departments.
Strengthened the University’s digital presence with branded content and cross-platform workflow, resulting in a 43% rise in impressions in 8 months. Increased the campus digital signage network by 46% through the addition of 112 screens. Successfully implemented the nation’s largest outdoor digital signage screen on campus.
Assisted with social media planning, including TikTok, for enhanced engagement and reach.
Fan Support Representative
Fooji
2018 - 2020
Orchestrated communication between company’s followers, clients, and fans for over 200 campaigns with clients like Netflix and Lay’s.
Oversaw project deadlines by coordinating with tech team, ensuring seamless campaign activations.
Enhanced social media sentiment by 12% and reduced response time to 7%, optimizing customer engagement.
Monitored KPI’s and reported back to team in quarterly presentations.
Creative Services Assistant
University of Kentucky College of Health Sciences
2018 - 2019
Designed visual elements including social media graphics, digital ads, and digital signage to be used by the college and student organizations.
Assisted with planning social media schedules in relation to college research and events.
Created and managed slides for digital signage around the building.
Education
University of Kentucky
2014 - 2019
Major: Integrated Strategic Communication
Focus: Digital Media/Design & Public Relations
Arena Academy
2021
Track: Digital & Communications
Skills
Technical
Adobe Creative suite (Illustrator, Photoshop, Lightroom, After Effects, Indesign, Premiere Pro, etc.), Canva, Typography, Print production, Branding and identity design, Photo/Video capture, retouching and manipulation, Motion graphics and animation, Social media management (AgoraPulse, TweetDeck, Sprout, META, etc.), CRM (Monday.com, Asana), Microsoft & Macintosh, Prototyping and wireframing, UI/UX design, Figma, Web Content Management, Content Pitching & Campaign Management, Workflow Optimization, Event Recap Coordination, Digital Asset Management (Dropbox), Brand Guideline Development, Rapid Response Design (Canva Templating), Direct-to-Camera Filming.
Core
Creativity, Communication, Time management, Attention to detail, Adaptability, Collaboration, Problem-solving, Presentation skills, Leadership, Flexibility, Initiative, Strategic Planning, Team Leadership & Mentorship, Project Coordination, Stakeholder Communication, Real-time Decision Making, Brand Consistency Maintenance, Cross-functional Collaboration etc.