As Digital Content Manager, I designed, planned and distributed content to the entire university that was consistent with our brand guidelines to preserve the image. This role is part of the SMART campus initiative to improve digital signage and tech around campus. Digital signage is an integral part of the University of Kentucky experience, in which I provided information and engaged emotions to inform, nurture and guide the campus community. I streamlined use of content by thinking multi-dimensional and implemented a cross functional design process, resulting in an increase of impressions by 45%. I also procured and managed the largest outdoor digital screen on any campus in the U.S.

Types of content: Social media posts, Mailers, Digital Ads